Marc Frederix is the marketing director of the Loterie Nationale Belge, main sponsor of the team Lotto-Soudal. He holds with Thierry Huguenin (Française des Jeux) the position of sponsors representative within MPCC. He does not hesitate to compare these two public companies which consider that the image comes before the sporting results. His position on this matter is strong : values must prevail over exposition at all costs. He disagrees with the idea that « even the worst news can be regarded as good for sponsors only focused on exposition ». Frederix stresses the need to work with riders and staff members who join the sponsor’s spirit and maintains that today’s and tomorrow’s champions must have the right philosophy in order to « build tomorrow’s cycling ».


That is why having sponsors within MPCC is essential: their commitments on a voluntary basis perfectly complete team members’ involvement. A sponsor which is part of MPCC promises to never build its communication around riders or ex-riders who had been banned for doping or to hire them for public relations, press relations or consulting. Regular MPCC meetings are held with the sponsors in order to allow these companies to have their say in the lifecycle of the movement. As yet, sponsors members of MPCC are : LCL, PMU, Bora, Cofidis, la Loterie Nationale Belge, FDJ, IAM et AG2R La Mondiale.